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The efficiency of mobile messaging tools in sharing agricultural entrepreneurship knowledge and information among agricultural students, graduates, and entrepreneurs.
Volume 5, Issue 2, 2022-2023, Pages 14 - 34
1 Master’s degree in Agricultural Extension and Education, Shiraz University
2 Ph.D. student of agriculture, Islamic Azad University, Zahedan branch
3 Assistant Professor of Agrotechnology Department, Technical and Engineering Faculty, Islamic Azad University, Zahedan Branch
Abstract :
Since agriculture is the most important sector for providing people’s livelihoods and plays a significant role in production and productive employment, the importance of agricultural management and investment becomes even more pronounced in the current economic conditions of Iran, characterized by notable features such as unemployment, stagnation, and limited investment. Strengthening agriculture and creating change in agricultural production and natural resources will lead to non-agricultural employment, increased income, and greater demand for local agriculture and non-agricultural products. Entrepreneurship education can be one of the most effective ways to facilitate individuals’ transition into the job market. Continuous access through mobile devices provides special facilities such as sending and storing learning content and enhancing knowledge, thereby ensuring the continuity of education. The aim of this research is to examine the impact of mobile messaging tools for sharing knowledge and information on agricultural entrepreneurship. To achieve this goal, interviews were conducted with 30 members of agricultural entrepreneurship groups. In these interviews, individuals reported on their familiarity with new agricultural business ideas, awareness of entrepreneurs in various fields, disturbances caused by messages sent at unusual hours, increased motivation to start new businesses, enhanced knowledge and information regarding agricultural enterprises, increased interest in entrepreneurship topics, familiarity with new agricultural business concepts, expanded communication networks, easier communication with others, receiving answers to specialized and professional questions within the group, time wastage, and limitations of mobile memory as outcomes of sharing knowledge and information on entrepreneurship in agricultural entrepreneurship groups. Finally, suggestions have been presented.
Since agriculture is the most important sector for providing people’s livelihoods and plays a significant role in production and productive employment, the importance of agricultural management and investment becomes even more pronounced in the current economic conditions of Iran, characterized by notable features such as unemployment, stagnation, and limited investment. Strengthening agriculture and creating change in agricultural production and natural resources will lead to non-agricultural employment, increased income, and greater demand for local agriculture and non-agricultural products. Entrepreneurship education can be one of the most effective ways to facilitate individuals’ transition into the job market. Continuous access through mobile devices provides special facilities such as sending and storing learning content and enhancing knowledge, thereby ensuring the continuity of education. The aim of this research is to examine the impact of mobile messaging tools for sharing knowledge and information on agricultural entrepreneurship. To achieve this goal, interviews were conducted with 30 members of agricultural entrepreneurship groups. In these interviews, individuals reported on their familiarity with new agricultural business ideas, awareness of entrepreneurs in various fields, disturbances caused by messages sent at unusual hours, increased motivation to start new businesses, enhanced knowledge and information regarding agricultural enterprises, increased interest in entrepreneurship topics, familiarity with new agricultural business concepts, expanded communication networks, easier communication with others, receiving answers to specialized and professional questions within the group, time wastage, and limitations of mobile memory as outcomes of sharing knowledge and information on entrepreneurship in agricultural entrepreneurship groups. Finally, suggestions have been presented.
Keywords :
Agricultural entrepreneurship knowledge and information, virtual communities, virtual groups, mobile messaging tools
Agricultural entrepreneurship knowledge and information, virtual communities, virtual groups, mobile messaging tools